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NOW® - Exceptional Quality That’s Affordably Priced

NOW® - Exceptional Quality That’s Affordably Priced

Who We Are

NOW® is a family owned, award-winning, highly respected manufacturer of vitamins and minerals, nutritional supplements, essential oils, health and beauty products, sports nutrition, natural foods and health-related products.  We pride ourselves in being an industry leader committed to exceptional quality that empowers people to lead healthier lives.

Quality Beyond Compare

Today, NOW® is one of the top-selling brands with one of the widest selection of products at over 850+ skus available in Canada, and sold in over 70 countries world-wide. We are a respected advocate and charitable supporter of the natural products industry, and a leader in the field of nutritional science. With one of the largest manufacturing facilities in North America (Chicago area), plus two more manufacturing facilities (Guelph, Ontario and Sparks, Nevada), and our own world-class testing labs, we have often set the standard for R&D and testing protocols. Consumer’s trust the quality of NOW® products they use everyday, finding unique ingredient forms and hard to find supplements/products to help the health of family and friends. We focus our spending on quality raw materials and finished products, manufacturing and testing to ensure we can deliver higher quality products to our consumers.

While NOW® product quality is the result of a collective company-wide effort, it is within the walls of our laboratories where NOW® product quality is truly manifested. With one of the largest departments of Analytical Lab technicians, Quality Assurance specialists, Biochemists, and Product R&D researchers and staff, we are able to operate one of the most sophisticated Quality Testing Labs in North America. Using some of the most sensitive and advanced testing equipment, we utilize multiple testing methods on raw materials and finished goods to ensure product quality for every batch. Our ongoing investment in analytical technology and talented minds has provided the foundation for a number of acclaimed accomplishments within the natural products industry, as well as the scientific community. Our scientists have been credited for developing the official AOAC method for the testing of Glucosamine and are currently developing methods for many other hard-to-test nutrients. NOW operates a ICP-MS analytical instrument—the most advanced heavy metal detection unit available today, and operates the DNA Testing RiboPrinter® - the only one in North America - used for ensuring the quality of our Probiotic products and other materials. As technology improves, NOW® will continue to invest in these advancements in order to bring you products of unparalleled quality.  

NOW® Canada

NOW Canada operates out of their Guelph location that houses our head office, distribution, and manufacturing facility. Our regulatory department oversees quality assurance to the exacting Health Canada standards of the many products that are manufactured and packaged in our 40, 000 ft2 , high-efficiency climate-controlled manufacturing facility. We have distribution warehouses in Guelph, Calgary, and Vancouver to support our many dedicated retailers to get products to them in a timely and consistent manner, while keeping costs low. Employing over 170 Canadians and growing, NOW® Canada has become a source of national pride, and is excited in building our world-wide reputation for a premium quality brand guided by family values.

Family Values

Founded by Elwood Richard in 1968, a Biochemist and Health Food store owner, NOW® is still owned and managed by three generations of the Richard family. As a family business, we believe in being gentle on the earth, and being charitable. Our facilities use different means to reduce our ecological imprint such as solar power, water recycling, waste reduction, and conservation initiatives. We work with over 20 charities that support local and worldwide needs, disaster relief and environmental conservation, and donate approximately $1 million annually. Vitamin Angels is one such charity, of which NOW® is a founding sponsor that helps provide life-changing vitamins to children and mothers around the world.

Our Life’s Work

For over 50 years, NOW® has made it our life's work to offer health food and nutritional supplements of the highest quality, at prices that are fair and affordable, making good health accessible to more people. We take pride in doing the right thing, for the right reasons to bring health to you and your families with products that you can feel good about using every day.


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