'A Tradition Of Wellness', Nature’s Way

In 1968, Tom Murdock, the founder of what is now Nature’s Way, was seeking a way to help his ailing wife. Gravely ill and out of conventional options, Tom and his wife turned to a native desert herb, Chaparral, growing near their Arizona home. This simple herb improved her health beyond expectation. Tom’s wife went on to live another 25 years. Thanks to Tom’s pioneering spirit and his desire to help others, he did more than save a life ­­– he started an herbal renaissance.  What other secrets did Mother Nature hold in that Arizona desert? Tom and his team would soon find out.

Later that year, Nature’s Way launched with eight herbal products inspired by Tom’s research. More than five decades later, Nature’s Way has developed a global portfolio of more than 100 herbal products providing alternative health solutions to common ailments.

Beyond herbs, the Nature’s Way portfolio also includes innovative products such as:


NutraSea and NutraVege Omega-3: made from pure, sustainably-sourced fish or plant-based ingredients, our omega-3 supplements help maintain good health and complement a healthy lifestyle. Studies have shown that the benefits of omega-3’s range from cardiovascular health to brain development, cognitive function and more. Our portfolio includes a wide range of formulas, including a new advanced line of omega-3 designed to target specific ailments like Rheumatoid Arthritis, and our NutraTiva omega-3 plus hemp line. NutraSea and NutraVege formulas are available in both liquids and soft gels in a range of delicious flavours like Lemon, Cranberry-Orange and Grapefruit-Tangerine. Also available for kids!

Sambucus: a standardized Elderberry extract that is traditionally used in Herbal Medicine to help relieve symptoms of colds and flus, such as cough and sore throat. Sambucus is available for both kids and adults in syrup and gummy formats.

Umcka ColdCare: a proprietary extract derived from the South African Geranium, Umcka is clinically proven to shorten the duration and reduce the severity of symptoms associated with the common cold, bronchitis and laryngitis. Perfect to help manage the cold season!

Nature's Way Fortify Probiotic

Fortify Probiotics: we offer a range of high-CFU count, researched human strains in both refrigerated and shelf-stable formats. As researchers continue to uncover links between gut health and the overall health of our body and brain, you can choose Fortify and Fortify Optima probiotics knowing they are ideal for supporting intestinal and gastrointestinal health. Also available in a yummy kid’s chewable!

Alive! Multivitamins: one of the most popular multivitamin product lines in North America, Alive! contains a wide range of multivitamins including specialty formulations for men, women and individuals 50 years and older. Available in both tablet and delicious gummy formats.

In all of our brands, our commitment to using pure ingredients backed by rigorous scientific research and testing, has earned us a reputation as one of Canada’s most trusted natural product brands. We use third-party testing programs like Tru-ID (herbs and probiotics) and PureCheck (omega-3s) to verify the purity, origin and potency of our products, and partner with organizations like 1% For The Planet, The Non-GMO Project and Friends Of The Sea as part of our commitment to staying true to Tom’s original vision of creating sustainable natural health products.

Healthy people and healthy planet – at Nature’s Way, we know both are important to living our best lives. 

Shop for Nature's Way products here 

Shop for NutraSea and NutraVege products here 

Connect with us!

Follow us here:






Leave a comment

All comments are moderated before being published